#MIZUNO MP TYPE 2 DRIVER DRIVERS#
It was the second year in a row Mizuno’s drivers displayed solid all-around performance during testing. Also, in Most Wanted testing, the ST190 placed in the top-third for ball speed, forgiveness, and overall strokes gained. A more classic black color scheme replaced a color I refer to affectionately as questionable blue. It’s fair to suggest last year’s ST190 was the first real, cohesive effort by Mizuno to allocate the necessary resources (time, materials, R&D, etc.) to meet the stated objectives. Therefore, moving forward, Mizuno is going to stick with a single name/model number across the globe. It also means there have likely been more Mizuno metalwoods in play (and in bags of tournament winners) on various professional tours than the brand could reasonably account for. It’s virtually impossible to establish credibility in the marketplace via tour usage when golfers can’t reasonably determine whether the model is current, the previous generation, JDM-only, or available to hit at the next local demo day.
Not only is it confusing to consumers, but from a brand management standpoint, it’s a nightmare.
#MIZUNO MP TYPE 2 DRIVER PRO#
At the same time, the following Mizuno drivers were also in play on professional tours: MP 435 Type-1, MP 460 Type-2, MX-330, GX, and Mizuno Pro MODEL-S – to say nothing of irons, wedges, fairway woods, or hybrids. In 2019, Mitchell’s win brought some much-needed attention and validation to the ST190. “World Ready” acknowledges the need to formalize equipment offerings with unified and consistent naming conventions. So that’s the “Tour Ready” part of the equation. That said, moving forward, Mizuno will require all tour staff under contract to play a Mizuno driver, a practice that is commonplace with most OEMs.
#MIZUNO MP TYPE 2 DRIVER DRIVER#
These two certainly go hand-in-hand though it should be noted that in winning the 2019 Honda Classic, Keith Mitchell did bag an ST190 driver without any contractual obligation to do so. Secondly, Mizuno needs its tour staff to put flagship drivers in play. First, the product needs to perform as well, if not better, than class-leading drivers from category leaders. Mizuno is working to change that perception, but to do so, it has to meet two objectives.
Once upon a time, not so long ago, even some inside Mizuno suggested that metalwoods were little more than a necessary afterthought. Meaningful advancement is only possible when there’s a willingness to confront brutal facts, and one such truth is that Mizuno has been comfortable (some might argue too comfortable) as an iron-first OEM. It’s not an organizational issue with a historical significance of the Great Schism, but the challenges it created for communication and implementation of a unified growth plan were just as troublesome. Its tagline – “Tour Ready, World Ready” – requires a bit of unpacking to grasp the gravity of this release, which is arguably Mizuno’s most important in recent memory.Īs much as Mizuno is a single entity, with branches in Japan, Europe, and North America, it often functions like three different companies. With Mizuno’s 2020 release of the ST200 driver line, context is important.
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